Friday 5 February 2010

Welcome Back

Sade is back - her new album set to be released February 9th. An incredibly talented singer with a unique sound, Sade is deserving of a triumphant return to the industry.

She has gone approximately nine years without producing an album, but Soldier of Love is set to be a success. Quoted from guardian.co.uk, "Sade is an artist who creates music purely on inspiration."

However, the music video for the title track "Soldier of Love" is completely uninspired.
Stylistically, Sade seems to be stuck in the 90s. The choreography is reminiscent of Janet Jackson's "Rhythm Nation." But unless you're Rihanna (see "Hard"), it seems time that the military marching dances get pushed to the back of the movement closet. Yes, the song IS about being a "soldier"... in a desert... But we get that. There's no need to push the idea with clichéd visuals.
The video also brings up memories of Janet's "Love Will Never Do Without You." Yes, every woman looks glamorous with the wind blowing through her hair, while dancing and frolicking in the sand with a handsome man, or a horse for that matter. But hasn't it been done a million times before? Everything about the video is overly stylized. It's almost as if Shakira's "Wherever, Whenever" director took acid with the cinematographer from "The Climb" - and the bedazzled the shit out of everything before coming down.

The song itself is great - good beat, engaging hook, etc... But Sade's gotta step it up if she's jumping back onto TV with the big fish like Beyonce, Gaga, Alicia, Leona, Taylor, Pink... okay, you get the point. But hey, if Whitney and Mariah brought themselves back, things could be leaning in Sade's favor.

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