MTVU, one of the many MTV channels, is characterized by "college music, activism, shows and activities on campus" (website heading). It hosts a series of exemplary programs, including Dean's List, where every episode a different student hosts a top ten countdown of their favorite artists and videos.
One of the few stations which still plays music videos, MTVU manages to effectively intertwine rock, alternative, hip hop, pop and eclectic music - giving equal attention to each genre. While clearly aimed at the college-aged crowed, MTVU continues to prove itself as a valuable tool for students and musicians alike.
Unfortunately, MTVU is only accessible on college campuses. For those of us who have recently graduated, the network's original "I want my MTV!" rings painfully true. Left to our own devices, finding new and upcoming artists has become more of a chore than an enjoyable experience. With MTVU in the background while doing home work, preparing for a night out, or simply relaxing in a dorm room, artists like Santigold, B.o.B, Oren Lavie, and others become sudden favorites. Tuning into MTV or MTV2 regularly results in disappointment and resentment. Neither satisfy the desire for good music, let alone anything new or interesting.
As far as I can tell, the viewing public over the age of 18 is sick of the terrible reality shows, the categorized music hours featuring horrible classic rock or unbearable hip hop, and the repetitive video countdowns. MTVU has news updates. It shares information about what's going on at colleges around the country. Exciting artists that aren't (yet) played on the popular radio stations are introduced and given a chance. If only MTVU could get the same opportunities from the programming gods...
No comments:
Post a Comment